This Practice with Workshop Manual aims to provide an overview of the key requirements of this time-constrained case study for June 2018 assessment. However, to understand this manual, you need to have read the case material provided and have the questions with you as neither of these are included in this manual owing to ARU copyright issues.

This Practice with Workshop Manual aims to provide an overview of the key requirements of this time-constrained case study for June 2018 assessment. However, to understand this manual, you need to have read the case material provided and have the questions with you as neither of these are included in this manual owing to ARU copyright issues.

Section 4 of the assignment contains only a single question and this is mandatory. However, you have the option of selecting ONLY one question to answer from every other section from sections 1 to 3. In total, you should answer four questions taking only one question from each section.

Format and Structure

The following format and structure can be followed when drafting the report. However, you are free to adopt a suitable report format to present the answer.

• Cover page • Table of contents • Introduction • Section One – Mission, Vision and Stakeholders • Section Two – Scenarios and Industry Analysis • Section Three – Resources and Capabilities • Section Four – Business and Corporate Strategies • Conclusions and recommendations • References

Maximum word count allowed is 3,000 words

Cover page

The candidates are required to provide a cover page to include the following:

• The assignment title • Name of the candidate • Candidate’s ID • Supervisor’s name • University, school, and department

Table of Contents

An outline of the whole project in list form, setting out the order of the sections, with page numbers. It is conventional to number the preliminary pages (abstract, table of contents) with lower case Roman numerals (i.e. (i), (ii), (iii) etc.) and the main text pages (starting with the first chapter) in Arabic numerals (1, 2, 3, etc.) as shown:

Contents Page List of Tables i List of Figures ii List of Abbreviations iii Acknowledgements iv

Chapter 1 (Title) 1 (First Section heading) (Second etc.) (Third)

List of tables and figures

The student can present a list of the tables and figures used to support the argument at the beginning of your portfolio. Tables and figures should be clearly and consistently numbered, either above or below the table or figure. Each table and figure should have a separate heading (caption). The reader should be able to understand what the table or figure is about from this heading/ caption without referring to the text for explanations. The numbers of the tables and the figures you use in the body of the content and in the lists at the beginning should correspond exactly.

1.0 Introduction (Background of the study)

This is an important section in your analysis as it sets a preface to what is been discussed in the rest of the report. The introduction should be compiled in a way that readers can swiftly become acquainted with the key information without having to read it completely. Some of the areas that could be included under the introduction for the purpose of this assignment are;

• A brief overview to ASOS Plc (facts and figures can be depicted from the case study or through additional reading). This can include a brief description of the company size, revenue/profits, market share and growth, market capitalisation, competition, key products/markets, customer/business segments, structure, leadership style, business model, industry trends and key success areas required to compete effectively in the industry.

Explanation & Answer

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