. Go to thehersheycompany.com website and click on News Center then click on News Releases. Read through the most recent 10 press releases” (David & David, 2017, p. 160).
. Go to thehersheycompany.com website and click on News Center then click on News Releases. Read through the most recent 10 press releases” (David & David, 2017, p. 160).
“Step 2. Determine two new strategies that Hershey is actually pursuing. Give some pros and cons of those two new Hershey strategies” (David & David, 2015, p. 161).
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Two New Strategies Hershey is Actually Pursuing
Tips:
· Use Table 5-4, p. 133, as a quick guide for the 11 different types of strategies. Detailed discussion of each of these types of strategies are included on pages 133-154.
· As you read Hershey’s 10 press releases, look for examples of one of these 11 types of strategies.
o Make sure the two press releases you choose include one of the strategies discussed in the textbook (pp. 130-144);
· In your response:
o Identify the type of strategy from the Types of Strategies included in Table 5-4 (p. 1332);
o Describe how Hershey is using this type of strategy using the information in the press release.
o State the pros and cons, using the textbook (pp. 133-154) as your source to support your responses.
o Cite the press release as your source using proper both in-text and reference citation for each press release used as a source.
o Example of the proper APA citation for press releases are:
§ In-text citation example: (Hershey, 2016, July 19)
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